Learn how to leverage Google search intent data across B2B and B2C channels. Understand intent types, explore industry-specific signals, and discover powerful use cases for your marketing.
Identify companies actively researching solutions in your category. Know when decision-makers are in-market before they contact you.
Track companies researching CRM, ERP, and cloud solutions
Identify businesses seeking consulting, legal, and accounting
Find prospects evaluating subscription software products
Reach decision-makers researching B2B financial tools
Purchase intent score by sector
Understand what consumers are searching for in real-time. Reach them at the perfect moment in their buying journey.
Reach consumers actively shopping for products online
Target home buyers, renters, and home improvement seekers
Connect with car shoppers researching makes and models
Find consumers seeking health products and services
Identify gadget enthusiasts and tech early adopters
Reach consumers comparing loans, cards, and insurance
Distribution by buyer stage
Identify users actively searching with buying keywords like "buy," "price," "discount," and "near me."
Example Searches
Find prospects in the consideration phase searching for comparisons, reviews, and alternatives.
Example Searches
Reach users searching for solutions to specific problems your product solves.
Example Searches
Track searches for your brand, competitors, and category leaders.
Example Searches
Build targeted audiences based on real search behavior
Identify in-market accounts for ABM campaigns
Create content that matches actual search queries
Track competitor brand searches and market share
Score leads based on their search intent signals
Customize experiences based on search history