Just Plain Data is a Scranton, Pennsylvania marketing company. We find people who are already searching for what you sell, then reach them by text, email, mail, social ads, streaming TV, billboards and search. Everything below is one service, explained in plain English, with real results from clients we've helped.
Just Plain Data (part of Bravo Ad Solutions LLC) is based in Scranton, PA and serves Lackawanna County, Luzerne County and Wilkes-Barre, the Wyoming Valley, the Poconos and the rest of Northeastern Pennsylvania, plus clients nationwide. We combine Google search-intent data with texting, email, direct mail, social ads, CTV, billboards, audio and local SEO, and real people follow up on the replies.
- 75,514: people in Scranton (2025 estimate)
- ~574,000: people in the Scranton–Wilkes-Barre metro
- 12,410: employer businesses in Lackawanna + Luzerne (2023)
- 19.3 min: average commute to work in Scranton
How the services fit together
Most marketing waits for someone to notice an ad. We start one step earlier. Google search-intent data shows us which people and businesses are already searching for what you sell. That list is the starting point for every other channel.
Then we reach the same people in the places they already are: a text or an email, a handwritten letter, a social ad, a streaming TV spot, a billboard on their drive home, or a top spot when they search on Google or ask an AI assistant. When someone replies, a real person answers quickly, because the first business to respond usually wins the job.
You don't need every service. Pick the one problem you need solved first. We'll show you the simplest plan that fixes it, and you can add more channels later.
Why a Scranton-based team helps
Northeastern Pennsylvania is a market of small cities, valleys and highways. Scranton has about 75,500 residents. Lackawanna and Luzerne counties together have more than 548,000. A wide radius around Scranton can include Wilkes-Barre, the Wyoming Valley and the Poconos, so the same campaign can win customers across several towns at once.
Because we work here, we plan around how people here live: short commutes along I-81, I-84 and the Northeast Extension, a mix of homeowners and renters, and thousands of small and family businesses competing for the same customers. We've run campaigns for NEPA businesses ourselves, including downtown Scranton apartments, a Luzerne County pool builder and a Wyoming County political campaign.
- Scranton city: 75,514 people (July 2025 estimate). Lackawanna County: 216,502. Luzerne County: 332,126.
- 5,198 employer businesses in Lackawanna County and 7,212 in Luzerne County (2023).
- Median household income: $50,739 in Scranton, $66,223 in Lackawanna County (2024 dollars).
- Average commute: 19.3 minutes in Scranton, 21.1 in Lackawanna County, 23.5 in Luzerne County.
Who we help
Our clients include property managers, home-service companies, dental and health practices, insurance agencies, financial and professional services firms, technology companies and political campaigns. Some order data from our portal and run their own outreach. Others hand us the whole job, from the list to the ads to the follow-up.
We also serve clients far outside Pennsylvania. Our cold email programs have reached up to 20 million people a month for national brands like Chewy, AAA and Volkswagen.
Find the buyers
See who is already searching for what you sell, or already looking at your website.
- Google Search Intent Data: People and businesses actively searching for what you sell, delivered as ready-to-use lists with 56+ fields per record.
- Website Visitor Identification: A pixel that identifies visitors to your website so your team can follow up. Not every visit can be identified.
Start the conversation
Reach those people directly by text, email or mail, with real people on the replies.
Stay in front of them
Keep your name in front of the same audience on social, streaming TV, billboards and audio.
Get found and convert
Show up when people search on their own, and give them a page that turns interest into a call.
Frequently asked questions
Where is Just Plain Data located?
Just Plain Data is based in Scranton, Pennsylvania and is part of Bravo Ad Solutions LLC. We serve Scranton, Lackawanna County, Luzerne County and Wilkes-Barre, the Wyoming Valley, the Poconos and all of Northeastern Pennsylvania, and we work with clients nationwide.
What does Just Plain Data do?
We find people who are actively searching for what you sell using Google search-intent data, then reach them by text, email, direct mail, social ads, streaming TV, billboards, streaming audio and local search. Real people handle the replies so leads get a fast answer.
Which service should a Scranton business start with?
If you need leads this month, start with texting or search-intent data, because they reach people who are already looking. If you want customers to find you on their own, start with local SEO and a landing page. Book a short call and we'll recommend the simplest starting point for your goal and budget.
Do you only work with businesses in Scranton?
No. We're based in Scranton and know Northeastern Pennsylvania well, but we work with businesses across the United States. Our data covers B2B and B2C audiences nationwide.
How much do your services cost?
Published plans include the data portal at $1,250 a month for up to 1 million records, website visitor identification at $250 a month, managed texting at $1,500 a month for up to 30,000 texts, and search rankings from $999 a month for a 30-mile radius (pricing subject to change based on urban designation). Other services are priced by scope after a short call.
Can I see results from real clients?
Yes. JBAS Realty in Scranton gets about 300 renter leads and close to 50 rental applications a month. Skovish Pools & Spas doubled its $200K+ pool jobs year over year. Trinity Dental Arts gets full-mouth denture leads for under $20 each. Results vary by market, offer, budget and follow-up speed.
Is there a contract?
Our published monthly plans, like managed texting, are month to month with no contract and can be canceled anytime. For custom work, the terms are written into your agreement before anything starts.